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Horse Racing Experts Platinum Programme: Stage 4 - JV Partners

On this page, you’ll find resources to help you identify, contact and recruit potential JV partners. Getting the right partners on board is crucial to your first project particularly, as you will leverage other people's prospect lists to a) build your own list of hot prospects, and b) sell your produc! If you’ve any questions, drop me a line at

An absolutely essential part of this business model, finding JV partners and persuading them to work with you can make or break your online endeavours. Take a lot of care in this section and make sure you do it right.

Let’s first look at finding potential partners

The first thing to do is to set up a spreadsheet or some other means of tracking who you’ve contacted and whether they’ve responded. I’ve attached a blank template here:

Matt’s JV Partner Template

(Open Office version here)

The best places to source possible JV partners are:

- Search Engines, e.g. Google, Yahoo, Bing, etc.

- Affiliate websites, e.g. Clickbank, Paydotcom, etc

- Offline publisher who specialise in sports betting or information publishing, e.g. Streetwise Publications

Be sure to keep this list up to date, and make a note of those email addresses that ‘bounce’ (are returned).

See the video for this here.

Next, you need to decide on your JV approach. For instance, you’ll need to know how much you’re going to offer partners (as much as possible!); what they need to do (as little as possible!); and what support you’re providing (as much as possible!).

I’m actually quite serious about the above. Please believe me when I tell you that the easier and more lucrative you make it for potential partners, the more likely they are to promote. In turn, this means the more likely you are to get a nice list, some excellent contacts, and some decent money!

My suggestion is that you offer at least 50% (and 70-75% if you can); that you create (or have created) both emails and graphics for the promotion; and that you provide full, prompt and courteous support to these guys whenever they request it.

[Think of it like this: you've just self-published your own book, and you are now approaching WH Smith, Waterstones, Books etc, and so on, to see if they'll give it shelf space. What's in it for them? Make it worth their while and they will make it worth yours.]

Here is a copy of the actual email I sent affiliates prior to Flat Racing Profiles launch (remember, make it personal for best effect). Keep it brief, but make sure all the key info is in there. You can elaborate once they’ve asked for more info. And, if you choose to follow up non-respondents, please give them at least a week before doing that (and obviously factor that into your plans).

Next, you need to send those who have expressed an interest more information. This email template is what I sent to those who responded to my initial overture for FRP.

At each stage, update your spreadsheet with any new information you receive.

NOTE OF CAUTION #1: not all JV partners are necessarily people who you’d wish to do business with. Do take care when starting out and, if you’re not sure, ask me for an opinion. I don’t know everyone of course, but I know quite a few people…

Your follow up email should contain all the info the JV partner needs. For FRP, I referred people to a webpage here:

Once you’ve got JV partners on board, you need to manage your JV partners.

To do this, you’ll need either a piece of affiliate software or the use of an affiliate marketplace (such as Clickbank). Depending on how much complexity you wish to deal with, and how technically adept you are, you may wish to go with Clickbank for your first launch. They handle everything: all commission payments; refunds; cookie tracking, etc. and, although they charge a premium for that, they are by far the biggest online ebook affiliate management centre.

They also cater for recurring subscriptions, so if you have an ongoing membership service, this can be handled through Clickbank too. I’m not going to repeat Clickbank’s processes here. You can get all the info you need from:

If you are looking for affiliate software outside of Clickbank, this will involve some configuration work, and I’d strongly advise you seeking help from a knowledgeable source, unless you’re a whizz yourself. Most product vendors have their own installation teams who can help you.

I recommend the following:

iDevAffiliate $99.99 (installation costs $45) –

JROX $250 (install $25, with full integration $99) –

If you’re using aMember membership software (see point 7 below), that also has an affiliate module which is sufficient for most things, but is fairly basic. They also provide a free installation service, and their customer support is excellent (I cannot vouch for the two above, as I’ve not personally used them).

NB. Each of these companies has full instructional info / videos on how to install and configure their product, so I will not repeat that here.

Once your software is set up, you can then add your JV partners to it, and send them their unique personal affiliate links.

NOTE OF CAUTION #2: Be aware that when using affiliate software (not Clickbank), you’ll need to have what’s called a P3P Policy. It’s pretty easy to set up, using a free online tool here (ignore the horrible purple at the top of the page, and scroll down to the text area!)

As ever, do it step by step, and it should take no more than ten to fifteen minutes. If in doubt, get some help! ;)